Oriflame Cosmetics asked me to design branding and packaging for a new cross-category collection called ‘Prep Club'. To be launched as a part of the youth segment 18-22 years old.
The collection needed to portray the essence of Preppy style but have a twist . I took inspiration from university club crests but added a twist of irreverence, humour and a slightly rebel attitude.
Mood Board and Sketches
Work done for Taxi Studio UK