THE CHALLENGE
Create a concept for a 500ml King Can for the Mexican market. Tap into Mexican youth culture and improve sales within the 16-25 age bracket. Keep to Nestea’s Global guidelines yet at the same time create a more edgy, desirable and cool design.
THE SOLUTION
Using the king size metaphor, I utilized the space at the bottom of the can to create a crown of fruit and tea leaves. I took inspiration from traditional Mayan art and Mexican street art. At the top of the can the copy 'Long Live The King' is in Spanish to communicate the size and longevity of this drink.
Who wouldn't want to be a treated like royalty for the day? Position the crown over your friends head or your own head and take a photo. Upload to instagram and tag #nesteaking or #nesteaqueen to enter for the chance to be treated like royalty for one day.
Work done for Taxi Studio - UK