The lifestyle campaign idea was developed to create conversation about the individual needs of different types of dogs or cats. Rather than focusing on the product or health issue, the goal was to help identify the type of pet you have and their specific needs, building a relationship of shared values around the health of your pet.
Some cats are indoors only, some go out but don't go far and some are great explorers. No matter which cat you have they all need an effective de-wormer that suits their needs. I solo art directed these ads from sketch, to photo shoot, to finished AD. Spending time with these talented and photogenic kitties was lots of fun!
Accolades: Best of CAMA - Best of Show and Speciality Advertising Campaign
Some cats are indoors only, some go out but don't go far and some are great explorers. No matter which cat you have they all need an effective de-wormer that suits their needs. I solo art directed these ads from sketch, to photo shoot, to finished AD. Spending time with these talented and photogenic kitties was lots of fun!
Accolades: Best of CAMA - Best of Show and Speciality Advertising Campaign
