Cat’s playtime with their human companion is hugely beneficial to their health. The APP encourages play with its playtime activity log. The Cat healthy APP card is infused with cat nip and the cat face logo is perforated so it pops out and becomes a toy for kitty. It’s CTA to download the APP and get playing with your kitty.
I designed this new brand identity for the Cat Healthy APP. A happy cat is a healthy cat.
Cat Healthy card/toy will be available in 127 PetSmart locations in small point of purchase displays at retail counters.
Below are some concepts I came up with to promote the Cat Healthy APP.
Newspaper AD
OOH Roadside Billboard
In-store promotion
In-store give away and catzilla marketing
